Jan 12
28
Here we go… Piece by piece website layouts and components are now being heavily analyzed by Google and many other major search engines. We have been helping our clients fully understand that it’s all about the user experience for many years. There is nothing more important than providing a website visitor with exactly what they are looking for immediately and adequately.
While there are a great many ways to go about this one thing is now perfectly clear:
Doing It Right DOES Matter!!!
Back in November, Google revealed that it was testing algorithm changes that would examine what appears “above the fold” on web pages. It raised a number of questions about the kinds of hoops webmasters would have to jump through.
Last week, the changes were officially announced as the “Page Layout” update, which looks at the layout of a page and the amount of content you see on the page once you click on a result.
Was your site impacted by the Page Layout or “above the fold” update? Upon announcing the update, Google “Distinguished Engineer” Matt Cutts wrote:
Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
This is NOT the end of this “USER EXPERIENCE” oriented website ranking evaluation adjustment game. In fact we have been tracking some other very subtle website factors that now appear to count regarding your search result index rankings. More on this to follow in February as we complete our research.
Please stay tuned for what is sure to be a very wild Website SEO ride in 2012.
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